As a partner of the Healthy Weight Commitment Foundation (HWCF), we’ve joined forces with the nation’s leading food and beverage companies to help fight childhood obesity. In 2009, HWCF member companies made a commitment to reduce calories in the marketplace as part of their mission to reduce childhood obesity. We’re proud to report that HWCF member companies have sold 6.4 trillion fewer calories in the U.S. in 2012 than they did in 2007, as confirmed in the findings of an independent evaluation by the Robert Wood Johnson Foundation. The change in the overall caloric footprint of the 16 HWCF member companies is impressive. Together, they far exceeded their original 1.5 trillion calorie goal, several years ahead of their target date. At a reduction of approximately 78 calories per person, per day, non-HWCF national food brands and private labels in comparison each only cut 11 calories per day over the same period. Of the 6.4 trillion calories HWCF removed, member companies saw large reductions in calories from across all food groups:
- Sweets and snacks (-21 calories)
- Grain products (-17 calories)
- Fats, oils, sauces, condiments (-15 calories)
- Beverages (-14 calories)
These calorie reductions include products across the spectrum of foods in our grocery aisles, resulting in reduction of calories in our grocery baskets each week. Such victories are applauded and members of HWCF continue to do their part to help families reduce calories at home. For more information and tips on how you can incorporate energy balance at home, visit Together Counts!
So make sure when you are going up and down the aisles of the grocery store, you are making the healthiest choices available and you can play your part in this calorie reduction partnership!