Thanks to the tireless effort of our amazing partners, our influence is expanding! Our evidence-base from schools, communities and head starts, has led to a new sector, corporate health and wellness.
How do kids fit into corporate wellness and obesity prevention? To begin, employees are also parents. Many parents wish to instill healthy living habits in their children. Working parents are more likely short on time and not sure of the best approach. Secondly, children are dependents on company health care policies. So, their wellbeing has an impact on the bottom line. As childhood obesity continues to affect youth, corporations recognize the potential impact they can make by investing in obesity prevention for children in schools and communities.
Sponsoring turnkey, evidence-based school and community-wide programs and events, as part of a year round initiative where children and families spend their time, are steps in the right direction, not to mention great opportunities for public relations. Coupling this outreach with consistent messaging in the workplace provides further opportunity for family engagement.
In terms of corporate wellness and obesity prevention, this topic is important because children are the future pool of employees. Empowering children with skills to live healthy and giving them tools to build a foundation of healthy habits makes for a promising future workforce. A workforce that is more productive, vibrant and robust is much better than one filled with missed days, working while sick, and other issues that contribute to enormous, and growing, health care costs.
Extending the impact of corporate wellness programs into the home and community may help achieve the two-fold goal of healthier, happier employees and dependents and the impetus to turn the tide on the obesity trajectory.
We are so appreciative of the tireless efforts of health educators ‘in the field’ – from teachers, county Extension Agents, nutritionists, nurses, etc. As parents take initiative and more resources are available through corporate channels, it follows that the positive impact could be exponential! Click here to continue reading about this issue and to see how promoting family and community engagement is an investment toward a healthier bottom line and happier, more productive employees and families.