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Capital BlueCross Brings Health and Wellness Retail Store to the Lehigh Valley Community in Pennsylvania

Nestled among trendy retail stores at the Promenade Shops at Saucon Valley in Center Valley, sits a 6,700 square-foot, one-of-a-kind health and wellness store, called Capital Blue. Capital BlueCross was looking for an innovative way to make a difference and impact in the community with regards to health. The result being the Capital Blue store, which prides itself as being the nation’s first health insurance AND healthy living center. This new concept combines providing standard insurance services, with also offering a healthy experience for everyone in the community regardless of their coverage. The store opened its doors on December 15, 2012, where they held a festive grand opening that brought in nearly 800 people.